If you’re feeling overwhelmed by all of the different marketing tools available to small businesses, you’re not alone. Spa and salon owners have an especially tough challenge keeping up with the changing habits and attitudes of their patrons. The digital age of smartphones has introduced new avenues to engage customers, leaving traditional email marketing campaigns and print advertising in the dust. If you’re tired of seeing clients unsubscribe from your email lists or ignore your magazine advertisements, it may be time to try something new. Text message marketing for spas is an increasingly popular method of engaging existing customers and attracting new ones. It allows potential clients to learn more about your business from the convenience of a smartphone. For spa and salon owners, this is the perfect way to get the word out about your specials, events, and announcements. An opt-in text message marketing campaign can accelerate your business goals. With help from a text messaging marketing service like MobiPop, it’s easier than you think to get your campaign up and running. We help companies both big and small create and manage a personalized text message marketing strategy for optimal results.
Text messaging to spas is really catching on
Let’s face it, email marketing falls short for many small business owners. It is time-consuming to create and execute campaigns, and on average, only about 20% of your recipients will open and read your message. If your message does happen to reach their inbox, your email now has to compete among dozens of other marketing emails for your recipient’s attention. Data shows that most people prefer being contacted via text message rather than a phone call, explaining why text message marketing for spas and salons is really catching on. With text message marketing, you have the confidence of knowing your message will be read by almost everyone you send it to — usually within 3 minutes! MobiPop will even help you set up and run a campaign to drive recipients to a landing page, which on average, 1 in 10 will click through to see. This is the perfect way to announce new services, offer a discount for certain times and dates, or invite your clients to come in for a complimentary service!
Spas and salons are ideal businesses for text message marketing campaigns
If you are interested in elevating your spa marketing campaign to a higher level, MobiPop can help design a strategy that matches the unique needs of your business. With a range of affordable plans for budgets of all sizes, we will help you get started and offer advice on how to launch your initiative. To begin, we will help you design in-store messaging to invite current or potential customers to opt-in to your messages. Your MobiPop specialist will help you set up text message blasts that deliver your announcements, specials, and sales to your contacts at specific dates and times. They will also help you import your existing client list into software that sends out invitations to join your text message list. It is no wonder why text message marketing for spas is revolutionizing how business owners interact with their customers. If you’re ready to take the first step and begin strategizing your new text message marketing campaign, contact MobiPop by visiting our website at mobipop.co, or send an email to firstname.lastname@example.org.